About Gena Knox

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Agent Details

Meet Gena

A graduate of the University of Georgia School of Environmental Design, Gena brings a trained design eye and a strategic mindset to every transaction. After graduating in 2000, she began her career at Sea Island Resorts as a landscape architect, where she developed a deep appreciation for thoughtfully designed homes and exceptional settings—an influence that continues to shape her real estate practice today.
 
Gena’s background as an entrepreneur and marketer further sets her apart. In 2004, she co-founded Fire & Flavor, a nationally distributed grilling products company that grew to sell in more than 10,000 retail locations across the United States. Her success in building and scaling a consumer brand informs the way she positions, markets, and negotiates real estate on behalf of her clients.
 
Her leadership and professional achievements have been widely recognized. Gena was named one of Georgia Trend Magazine’s 40 Under 40 and is a graduate of Leadership Georgia, a selective program focused on developing leaders who shape the future of the state.
 
Today, Gena is known for her hands-on, highly personalized approach and her ability to navigate complex, competitive transactions with clarity and confidence. She is especially sought after by sellers who value thoughtful pricing strategy, elevated presentation, and targeted marketing, as well as by buyers relocating to Athens who want a trusted local advisor with deep market knowledge.
 
Gena has lived in Athens for nearly two decades with her husband and four children. Her long-standing ties to the community, combined with her design background, marketing expertise, and consistent sales performance, have made her a trusted authority in the Athens real estate market and a driving force behind Dwell Real Estate.

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